about me
I started in social media over 15 years ago, building and growing my own audiences to 2M+ followers and 60M+ views.
That hands-on experience shaped how I approach content today. I focus on what makes something work, from the idea and structure to the pacing, visuals, and execution.
My work has evolved from content creation into strategy and creative direction. I’ve worked with brands and teams across different industries, helping turn content into something more structured and intentional, tied to real business outcomes.
I’m comfortable across the full process: ideas, scripting, production, editing, copywriting, and distribution across formats like articles, social, ads, email, and web. I also bring a performance mindset, connecting content with paid media and results.
Below is a selection of my work.
That hands-on experience shaped how I approach content today. I focus on what makes something work, from the idea and structure to the pacing, visuals, and execution.
My work has evolved from content creation into strategy and creative direction. I’ve worked with brands and teams across different industries, helping turn content into something more structured and intentional, tied to real business outcomes.
I’m comfortable across the full process: ideas, scripting, production, editing, copywriting, and distribution across formats like articles, social, ads, email, and web. I also bring a performance mindset, connecting content with paid media and results.
Below is a selection of my work.
